Negative SEO

Article by Forbes Magazine - 28th June 2007

I just read an interesting (amusing) article published by Forbes Magazine. It seems Search Index Management has a new term called "Google Bowling" where Matt Cutts finally admits it may be possible to do what we have been doing for years.

Quote:

Matt Cutts, a senior software engineer for Google, says that piling links onto a competitor's site to reduce its search rank isn't impossible, but it's extremely difficult. "We try to be mindful of when a technique can be abused and make our algorithm robust against it," he says. "I won't go out on a limb and say it's impossible. But Google bowling is much more inviting as an idea than it is in practice." Cutts also points out that any potential for sabotage exists across all search engines. "It really should be called 'search engine bowling,' " he says.

The rest of the article can be read here: Forbes Magazine - Negative SEO